November 4, 2011 by Lisa Call
Writing -> Best Use of Art Biz Time This week I shared the evolution of my artist statement on my artist blog. One of my observations on this process: I am a better writer today than I was 10 years ago. I attribute this 100% to my blogging. I believe that writing about my art [...]
August 1, 2011 by Lisa Call
Lectures and Workshops and More Recently I started teaching online art workshops and wanted to include the information on my website without detraction from my artwork. I decided to create a new tab at the top of my page and label it Learn From Me. Under this heading I am listing my in-person and online [...]
July 21, 2011 by Lisa Call
Take Control of Your Career Today’s post is a guest post by Kesha Bruce. I asked her to write about her thoughts on artists thinking big about their careers and this is her thoughtful response: For the past 6 months my blog writing has focused on why and how artists can take control of [...]
March 3, 2011 by Lisa Call
Email Newsletter Articles Part I – Permission Based Marketing Part II – Selecting Automated Mailing List Software Part III – Frequency of Newsletters – this article Upcoming topics: formatting and templates, testing, content (what should you say), receiving newsletters (take control of your inbox), and more Frequency How often should you write and send an [...]
February 20, 2011 by Lisa Call
Email Newsletter Articles Part I – Permission Based Marketing Part II – Selecting Automated Mailing List Software – this article Upcoming topics: frequency and schedules, formatting and templates, testing, content (what should you say), receiving newsletters (take control of your inbox), and more Software Once you decide you want to send out an email newsletter [...]
February 4, 2011 by Lisa Call
Newsletters I have decided to devote the month of February (and maybe into March if I have enough to say) to email newsletters. Artists are often told they need to have one and I agree they can be very valuable tools to get your artwork and big ideas out into the world so I’m going [...]
July 21, 2009 by Lisa Call
Odd Pricing In the internet marketing world there is a rule that prices should end in a 7. Looking for an ebook or information product? Chances are the price will end in a 7. We’re all used to prices end in a 9 in the retail world – such as $19.99. These are examples of [...]
