Category Archives: The Internet

Articles on how to leverage and use internet tools for your art career.

Work for Yourself and Let Your Friends Know

Help Your Friends Find Your Art

Do you have the new facebook profile?

Do you have a facebook fanpage (or like page or community page or whatever you want to call it) for your artwork?

With the new profiles on facebook, there is an opportunity to promote your fanpage from your profile, by setting it as your employer.

On my profile page, shown below, if I click on Lisa Call – Textile Art in my profile (circled in red), it will bring up my fan page.

When I checked a bunch of my artist and entrepreneur type friends, they had a similar job appear on their profile (artist or owner at Their Company Name), but when I clicked on the company name link it brought up an empty community page and not their fan page. Not very useful.

Step by Step Instructions

1. Go to your fanpage. Find the name of your page (see below circled in red). Mine is Lisa Call – Textile Paintings. Remember exactly what it says.

[Or make this easier Copy the text: you do this by first highlighting the text with your mouse and then in windows: type + C, or with mac: type + C].


2. Go to your profile. Click on edit profile (in box in red below):


3. Select Education and Work (see in red below):


4. In the box for employer name (see in red below), type in the name of your fan page exactly as it was on your fan page.

[Or if you copied the text you can now paste it: in windows: type + V, or with mac: type + S].


5. Then hit enter. Facebook should then find your fan page and give you some boxes to add in the rest of your employment information. Give yourself a title, add in anything else you’d like, then click Add Job.

You can tell facebook found your page because the image from your page will appear above the info box.


6. View your profile and test out the link.

Note that only the top most of your “jobs” will appear on your wall so make sure to add this entry last.

Also note that even if you didn’t switch to the new profile, all of us that did – we see your profile in the new format.

Wrap Up

This change takes only a few minutes and adds a link to your artwork for all your friends to see.

All those old high school classmates would love to see your artwork. Think big and share it with them.

I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page


Thinking Big about Art

Facebook Fan Page – Practical Tips

Note: The screen captures in this post were taken on June 28, 2009. Functionality could change in the future and things will look and behave differently.

Facebook Fan Pages

In the previous post, Do I Need a Facebook Fan Page, we look at some reasons why you might want to have a fan page.

Another difference between profiles and pages I forgot to mention: there is a limit to the number of friends you can have on a regular profile. It’s somewhere around 5000. On the other hand, there is no limit on the number of fans you can have for your page.

Sounds good to me, thinking big I figure I’ll have well over 5000 fans some day.

So on to some tips on how to create/use fan pages.


How To Create a Fan Page

Creating a fan page is pretty easy, use this link: Create Fan Page.

You’ll end up at a screen that looks like this:

Creating a Facebook Fan Page

I recommend selecting the Artist, Band or Public Figure radio button (if that is what you are) and then selecting the choice that fits you best from the drop down.

What difference does it make which radio button you select? It determines what information appears in the info tab of your page (and hence in the information box in the sidebar for your page). You can play around with different choices to find the type of page that best suits the information you want to provide.


Add Basic Information

After you make your selections facebook takes you to your new fan page and tells you what to do:

Adding Basic Info to Facebook Fan Page

1) Add your photo – Click on the big question mark and upload the image you want to use for this page. You can change it any time you like.
2) Click the Edit Information link to add the basic information about your page.
3) Write something about what this page is about.

Don’t assume everyone knows what your fan page is about because they know you.

Remember, fan pages are public, like most pages on the internet, and people that know nothing about you are likely to find this page. Give them enough information so they don’t have to think too hard to figure out what you are about.


Publish Your Fan Page

Up to this point your page is not published. This means noone but you can see it.

Once you have the basic info as you’d like it, you are ready to publish your page. Just click the red link at the top of your page to make it public:

How to Promote your Facebook Fan Page

You’ll get a brief notice that your page is now published and then you are live and ready for content.

Click to the wall tab and start adding updates, links and photos just like you would with your profile.


Promoting Your Fan Page

There are several ways to promote your fan page:

1) Use previously existing communication channels – email, twitter, your facebook profile (put a link to the fan page in one of your status updates), etc.

2) Promote with a paid facebook ad. Some of those fun ads we see in our profiles are from people promoting their fan pages. You can do it also.

Use the link underneath your newly uploaded picture to do this. I’ve not done this so other than the info you can find on facebook (of which there is plenty) I have no additional input.

How to Promote your Facebook Fan Page

3) Suggest your fan page to your friends. In the image above note the “more” link – there is good stuff here so click it to reveal the following:

How to Suggest your Facebook Fan Page to friends

Click the suggest to friends link and then select the friends you’d like to send a suggestion to. Facebook is most helpful here and they don’t allow you to select friends that are already fans, or that have outstanding page suggestions from you.

There appears to be no limit on how many friends you can select in this view from what I can tell, the only drawback is you have to click on each person one at a time.


How to Access from your Facebook Profile

You have a fan page, you have fans and things are great but how the heck do you find your fan page from your profile? Good question because it’s not obvious.

In the very lower left hand corner of facebook (no matter what page you are on) you will see something like this:

How to Suggest your Facebook Fan Page to friends

The thing circled is the ads and pages application bookmark (you can hover your mouse over these icons and facebook will tell you what they are). This is how you get to your fan page from anywhere. It is also how you can see the stats for your fan page.

(If you don’t have this icon I explain later how to create it so don’t panic!)

Just click that icon and this page appears (well with your fan pages in it – not mine):

How to Suggest your Facebook Fan Page to friends

A few notable things about this page:

1) The drop down lets you look at different statistics for your pages. If you have multiple pages you will have a different colored line for each one.
2) The link at the top will take you to a page that shows you all of your pages and some things you can do with the pages (like edit, advertise and delete them).
3) The links at the bottom will take you to the individual pages in a single click. So in 2 clicks from any place in facebook you can get to your fan pages.

There is no link from your regular profile to your fan page at this time. Nor is there a link back to your profile from your page. To facebook they are distinct things. To resolve this I put a link to my fanpage in my profile (on the info tab there is a place to list websites – I added in my fan pages).

What is the URL of your fan page?

The above comment about adding my fanpage to my profile assumed I knew the URL for my fan page. It’s not always obvious or easy to find but here’s how to figure it out.

1) Go to your fanpage.
2) In your browser’s address bar copy the URL that you see up there. Sometimes mine says stuff like:

3) Remove everything in between and /pages/your-page-name/A-Big-Number – this is your URL.

Mine is:

Yours will be


Your-Page-Name is the name of your page
Your-Big-Number is the big number that facebook put on your page.

For those of you with over 1000 fans you can create a username for your fanpage (thereby creating a simple URL: Do this by clicking here: Facebook Username . Those of us still on our way to 100fans0 have to wait a bit longer.

Everyone can do this now for their regular profile – if you haven’t yet, click on that link and pick a username for you profile.


How to bookmark the Ads and Pages Application

If you don’t have the ads and pages icon I mentioned above, here’s how to make that appear (and it’s how to bookmark any application which will then appear in that bar at the bottom so if you have other applications you like to use but find it hard to find them – bookmark them also):

1) Click on applications in the lower left hand corner to get this menu::

How to Promote your Facebook Fan Page

2) Click on Edit Applications

How to Promote your Facebook Fan Page

3) In the drop down menu click around on different pages until you find the ads and pages application listed. It’ll be somewhere. And it’ll be in a different place for everyone depending on what permissions you’ve given the application.

How to Promote your Facebook Fan Page

4) Once you find ads and pages – click on edit settings:

How to Promote your Facebook Fan Page

5) In the popup, on the bookmark tab click the checkbox to bookmark this application and then click ‘okay’.

How to Promote your Facebook Fan Page

Refresh your browser (probably with F5) and the icon should appear. These icons can be dragged around and put in any order you’d like. They are pretty handy for getting to applications you use a lot.


Next Up

This is hopefully enough to get you started with fan pages. If you have questions please leave them in the comments and I’ll answer them here or in a future post.

I’ve gotten some questions via email that I’ll here also but right now it’s back to the studio as this post is longer than I anticipated and I’ve got a deadline.

I invite you to become a fan of MakeBigArt: fanpage

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

Thinking Big about Art


Do I need a Facebook Fan Page?

Facebook Fanpage: Lisa Call - Textile Paintings

Lisa Call – Textile Art – My Fan Page on Facebook

What is a Facebook Profile?

Before you can decide if you need a fan page let’s go over some basics of facebook profiles and fan pages.

When you first sign up on facebook you create a user profile. User profiles are for individuals only and each individual can only have 1 facebook profile, or so say the facebook terms of service and there’s a lot of evidence that they fairly strictly enforce those rules (a google search will turn up many incidences of facebook disabling accounts).

The facebook profile is the normal thing you see where you have a wall on your profile tab and you see your friends updates in the newsfeed on the home tab. When we “friend” someone with our profile it is by mutual agreement that we can see each others profiles and updates. I can’t see your profile if you don’t want to be my friend.

This is where we all talk about our cats and dogs and what we had for breakfast and the world is a better place as a result.

What is a Fan Page?

A fan page is a facebook page for businesses, institutions, organizations and people that have fans, ie public figures, writers, musicians, artists, etc. Basically anything that isn’t a person just looking to chat with friends. Technically they are really just called pages (vs profiles) but we seem to all call them fan pages.

As you can see from the photo above the fan page looks pretty much just like a profile page. Except there is no “home” page where you can see your fans’ updates. There is just the fanpage, which is the wall.

How a fan page is different than a regular user profile:

  • Facebook pages are public. This means search engines can index it (ie more people might be able to find you via google – never a bad thing I would think). It means people not on facebook can see it.
  • You can track metrics on pages. Things like pageviews, photo views, etc.
  • You can create a discussion board on a fan page and you can create events (like facebook groups).
  • You can create social advertising for your fan page. This means you can pay money to have your fan page appear in facebook ads, targeted to your selected demographic.
  • When someone becomes a fan of your page, you still can not see their profile. It is a one way sharing. To see their profile they have to become your friend instead.
  • You can have multiple pages but you are limited to a single profile.

One bummer is that when people comment on a fan page it does not appear in the notification feed. So you have to go and check your fanpage for comments. This is a bit annoying so just remember to check your fanpage to see if you have comments.

How I use my Profile and Fan Page

I use my facebook profile to talk about what it’s like to be an artist. The day to day stuff happening in my life. Some of it is directly art related (studio goals, misc art adventures) and some of it is not so much because I’m more than just an artist. Although because I use facebook mostly for art I don’t use it for super personal things.

[If I wanted to put family photos on facebook but still keep a more professional image I could use permissions and lists and only let my family and close personal friends see those updates. I might do a tutorial on how to do that later if there is interest.]

Mostly I use my profile to build a community to support me in my day to life adventures as an artist and a software engineer. My facebook page was the first time my work friends and colleagues were introduced in more detail to the whole me. I don’t talk about art and mindsets much at work so it was a bit weird at first to write about those things knowing the people at work were reading them. Now everyone at work knows I’m an artist also so it’s pretty cool.

Recently I’ve been posting about my efforts at improving my health. In April and May I was on a quest to do yoga 21 days in a row without a break. The encouragement (and accountability) from my friends was a huge help.

Some of this off topic stuff some my art fans love to read and some people not so much, as they just want to see the art and read about art.

So enter the fan page. Here is where I write about my art more. I kinda view it as a mini blog for people that have proclaimed to love my art (and a big thank you to all of you that have done so!) My status updates on my fanpage appear in my fans’ newsfeeds along with the updates from their friends.

In this way I have something for everyone: Become my friend to see the whole me, become my fan to enjoy my art. And even better: do both!

It is About You

Chris Brogan has deleted his facebook fan page. His single comment was

Because it’s not about me.

With my artwork, it is about me. And your artwork is probably about you.

Art History is a history of individuals. It’ll always be about us. Although interestingly, by creating the fan page I feel a bit the opposite of what Chris is saying.

Now with a fanpage people can enjoy my art without having to read about my efforts to go 21 days with eating refined sugar (which I completed today – it was super easy).

It is about me – I’m keeping my page.

Fine Print

And finally, here’s a little tidbit in the fine print of the facebook terms of service that might help you decide if you want to create a fan page.

All personal site features, such as friending and messaging, are also for personal use only and may not be used for professional promotion. If you add a user as a friend, for example, this person will be invited to be a friend of your profile and not your Page. Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.

Technically, if you sell art from your regular user profile, or even promote it, you could be in violation of these facebook rules, which they seem to take rather serious.

Now What?

If this has you thinking you need a fan page – what next?

You can click here to create one: Make a Fan Page

Coming soon will be a tutorial on creating a fanpage (I recommend you click on artist or other public figure on that first page) and how to find it from your profile. Today’s post was getting too long to cover everything so stay tuned if you need more information before jumping in.

I invite you to friend me and become my fan at:

Lisa Call Facebook Profile
Lisa Call – Textile Paintings Fan Page

as a bonus – I’ve created a fanpage for also. I’ll be adding the discussion board to this fanpage in the future so we can have a conversation about thinking big about our art. You can become a fan here: fanpage

Thinking Big about Art