Writing -> Best Use of Art Biz Time
One of my observations on this process:
I am a better writer today than I was 10 years ago. I attribute this 100% to my blogging. I believe that writing about my art every week for my blog is the #1 best use of my art business/office time. Getting better at writing my artist statement is just one of many benefits. Look for an article on makebigart.com on the benefits of blogging soon.
Many people have written about the benefits of blogging. Here is my take. It’s about thinking big about your art and your marketing.
1. Sharing Authentically in Print
Sharing our inner thoughts isn’t something that we all come to naturally. The artist statement I mentioned above is for a series of work that explores the emotional barriers we use to keep people out. It feels safe to not let people too close.
Yet there are big benefits in writing about what really matters to you. Your writing is authentic. You connect with your reader on a deeper level and that connection is the start of a relationship with a supporter interested in you and your art.
This can lead to sales, articles written about your art, gallery representation, exhibits, etc. All of these and more have resulted from my 6 years of writing authentically about my art.
2. Sharing Authentically in Person
Learning to share authentically via your blog can feed into your ability to also speak about your art. Writing about the art is practice for talking about the art.
Once you have the words down in black and white, you are less likely to be at a loss for words when speaking.
The thought of giving an artist talk was terrifying for me until I started writing about my art. Now I love giving artists talks and sharing my thoughts on my art in person. Standing up in front of a group is still scary, but at least I know I have the right words to describe what I am thinking.
3. Promotes Growth
Creating art is an evolutionary process. Usually you don’t have all the answers upfront.
Through the self reflection gained in writing about your art, you gain a greater insight into what motivates and inspires your creativity. This leads to growth as you are then able to go deeper into your subject matter.
The evolution of my artist statement shared above is an example of this evolution. Many of those deeper insights came about as a result of writing about my art on my blog.
4. Give People Words to Talk about Your Art
Writing a blog gives people words to use to describe your artwork and to talk intelligently about your processes. Your work is now much less intimidating and they are much more likely to share it with someone else.
This is extremely valuable for helping art consultants, your gallerists and the press write about your art. Providing them with the phrases and vocabulary for your art makes their jobs much easier. You are likely to get more articles written about your work if you make it easy for someone to write about you.
5. Establish Yourself as an the Artist You Want To Be
Are you a serious artist? Are you funny? Are you approachable?
By writing a blog, you can establish yourself as the artist you want to be. Helpful, knowledgeable, educated, motivated, etc. Pick any words you like. Now establish yourself as the person you want to be by writing from that frame of mind.
This is where you get to think big and then become the authority you know you are.
Writing about your art and what informs it; sharing photos of your art, inspiration, studio and processes: this is art marketing.
It is often said that collectors buys the artist as much as they buy the art. You have to share who you are for many people to want to purchase your art. Blogging allows you to do this with an international market.
As a bonus, blogging provides you with instant and easy SEO (search engine optimization – ie. showing up in google at the top). Using keywords and phrases is a key part of SEO and writing about your art is a natural way to associate your art with the phrases that best describe your art.
Yes facebook also provides a community, but I feel that the community I have created in the blogging world is more substantial. We are writing and sharing on a much deeper level. It takes more time and thought to write a blog post, so I get a more authentic view into the writer’s world.
8. Helping and Teaching Others
Many artists want to contribute to their community. Blogging is an excellent way to do that. MakeBigArt is an example of exactly that.
How do you want to contribute? Think big – and then just go do it.
One of the beauties of blogging is you don’t have to ask for permission to jump in. It’s free and it’s for everyone that would like to write.
How has blogging benefited your art career?
Thinking Big about Art
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